Institutional Development Information and TrainingProduct DevelopmentPromotion Mundo Maya Trademark

 

Promotion

Among the efforts worth mentioning are all the legal procedures followed to register Mundo Maya trademark in the United States of America and Europe. Also a Sales Manual was elaborated with a Technical asistance of the World Tourism Organization containing: General Description of each Member country, tourist attractives, archaeological sites, native comunities, hotels, travel agencies and more.
• Promotional Materials: Tourist maps, pamphlets, guides, videos, and other audiovisual aids. The Mundo Maya organization has also facilitated the production of articles, television commercials, and information spots.

• Promotional Events: Every year the OMM promotes travel to the Mundo Maya region through participation in international trade shows, including the International Tourism, Internationale Tourismus Borse-ITB, World Travel Mart, and International Tourism Bourse.

• Ki-Huic: Mundo Maya travel trade show that takes place during the first trimester of every year in Merida, Yucatan, Mexico. Attendees include buyers from several countries and representatives from a variety of private and public sector organizations. The Organization is part of the Organizing Committee for this event.