Promotion
Among the efforts worth mentioning are
all the legal procedures followed to register Mundo Maya trademark in
the United States of America and Europe. Also a Sales Manual was elaborated
with a Technical asistance of the World Tourism Organization containing:
General Description of each Member country, tourist attractives, archaeological
sites, native comunities, hotels, travel agencies and more.
• Promotional Materials: Tourist maps, pamphlets, guides, videos,
and other audiovisual aids. The Mundo Maya organization has also facilitated
the production of articles, television commercials, and information
spots.
• Promotional Events: Every year the OMM promotes travel to the
Mundo Maya region through participation in international trade shows,
including the International Tourism, Internationale Tourismus Borse-ITB,
World Travel Mart, and International Tourism Bourse.
• Ki-Huic: Mundo Maya travel trade show that takes place during
the first trimester of every year in Merida, Yucatan, Mexico. Attendees
include buyers from several countries and representatives from a variety
of private and public sector organizations. The Organization is part
of the Organizing Committee for this event.